Social Media Mural at 99 Only in Silverlake

Client: 99 Only
Location: Los Angeles, CA - Silverlake neighborhood
June 2021

Another one in our home state! 99 Only underwent a complete rebrand, changing their name from 99 Cent Store and switching up their entire look, and wanted to celebrate their new look with an outdoor social media moment! Of course, we were more than happy to oblige.

Once the contract to work together was signed, 99 Only’s marketing team sent over their brand guidelines and we got to work. Their main request was that their signature pink color came through as a core color, so we decided to work in warm tones, creating an abstract image of the sun’s rays. We added a few small elements, plus the word “SHINE” across the top, and voilà! Mural complete.

Though this mural turned out great, the instillation process did not come without some pretty major setbacks. Once we set out to get painting, it was very hot - but luckily we had nice visitors dropping off water and treats the whole time! On day one, we also noticed that the wall was actually leaking water. Not great when you need paint to stick, and dry flat. In classic Pandr fashion, we got really technical with finding a solution (not) and taped paper towels to catch the water, hoping it would dry. It was definitely an annoying setback, but ultimately we got crafty and everything was just fine. Just another reminder that you really don’t need more than your paintbrush, a little elbow grease, and confidence to be successful in this industry!

Next time you are visiting the 99 Only Store in Silverlake, stop by our mural and let your smile SHINE (and, as always, tag us in your pic ;))!