Indoor & Outdoor Mural at Athletic Brewing Co.

Client: Athletic Brewing Company
Location: San Diego, CA
2021

If you’ve never heard of Athletic Brewing Co. (ABC), you likely will soon. Founded in Stratford, CT, ABC was born out of a desire to combine a love for an active, healthy lifestyle with a love for great beer. After trying countless “flavorless, watery, metallic” non-alcoholic beers, the founders were inspired to create a line of 0% ABV craft beer that didn’t compromise on taste. And that they did.

Today, ABC has two locations (one in Connecticut and one in San Diego, California), and has dominated a once niche but quickly growing market. With colorful designs across all their packaging, and a message that speaks to the athlete in Phoebe, Pandr was instantly impressed with the brand. So, when the owner approached us directly to discuss working together, it was a no-brainer.

Working with Athletic Brewing company will always be a milestone moment for us, as this job was our first ever six-figure gig. See how we price out our murals, here.

After reviewing the designs ABC wanted us to paint (they have an in-house marketing team, so we were hired to install the designs - no pre-design work on our part necessary), we got to work covering the 6,000ft interior of the San Diego brewery with paintings of their awesome can art. This project is a great example of how murals don’t always need to be super unique/ creative/ immersive to have a big impact on brand morale. The wall we painted on was in a very industrial, mechanic feeling space. Over the three days we spent putting color over so much gray, so many employees told us how much happier they felt while at work, just seeing the mural come to life. The whole vibe of the workplace was elevated, and many told us that they felt excited to come into work again.

While this mural will only be viewed internally for a while, we think it’s so important for businesses to recognize that providing workers with a visually appealing space makes for a much happier team. With people struggling to get back into the office in a post-pandemic era, a beautiful mural can make a difference!

After three days indoors, we headed outside to work on painting silos for another two days. We used exterior paint both on the silos and the mural inside. Pro tip: Exterior paint can be used on outdoor and indoor murals, but interior paint should never be used outdoors. Save yourself the money if you have a project like this and just go with exterior paint!

All said and done, we are super proud of this project. It is both our biggest mural AND biggest paycheck to date! We’ve worked so hard for this moment, and we came out on the other side more motivated than ever to go after even bigger clients and projects.

Luckily for us, we’re working with Athletic Brewing Co. again in March 2022 to install a mural at their Milford, CT location. Catch us there, or tag us @pandrdesignco with your non-alcoholic brew in hand… we want to see you!

Athletic Brewing Co.
7606 Trade St
San Diego, CA 92121

Special thanks to Phoebe’s dad, Roxy’s husband, and our contracted painter, Lindsay, for all the help on this one! You guys are the real MVPs.